Analytics

This website uses Google Analytics, a web analysis service of Google Inc. ("Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. However, in the event that IP anonymization is activated on this website, your IP address will be shortened by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area before this happens. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage. The IP address transmitted by your browser within the scope of Google Analytics is not combined with other data from Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of the data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link tools.google.com/dlpage/gaoptout?hl=en.

You can prevent Google Analytics from detecting the data by clicking on the following link. An opt-out cookie will be set to prevent future collection of your information when you visit this site:
disable Google Analytics For more information on terms of use and privacy, please see google.com/analytics/terms/en.html or google.de/intl/en/policies. We would like to point out that on this website Google Analytics has been extended by the code "anonymizeIp" in order to guarantee an anonymized collection of IP addresses (so-called IP-Masking).
We also use Google Analytics to evaluate data from AdWords and the Double-Click-Cookie for statistical purposes. If you do not want this, you can deactivate this via the Ads Preferences Manager (google.com/settings/ads/onweb/?hl=en).

Use of Optimizely

This website uses Optimizely Inc.'s web analytics service Optimizely, which is used for A/B and multivariate testing. This service uses cookies to identify a visitor's browser and analyze the use of this website. The cookies do not collect any personal data. For more information about how Optimizely processes your data, please visit optimizely.com/privacy. You can deactivate Optimizely tracking at any time by following the instructions at optimizely.com/opt_out.

Use of Hotjar

This website uses Hotjar, a web analytics tool provided by Hotjar Ltd (Level 2, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe) to record randomly selected individual visits (with anonymized IP address only). This creates a log of mouse movements and clicks with the intention of randomly replaying individual website visits and deriving potential improvements for the website. The information is not personal and will not be shared. If you do not wish to have a recording, you can disable it on all websites that use Hotjar by clicking on the following link: hotjar.com/opt-out

Use of mouseflow

This website uses Mouseflow, a web analysis tool from Mouseflow ApS, Flaesketorvet 68, 1711 Copenhagen, Denmark, to record randomly selected individual visits (only with anonymized IP address). This results in a log of mouse movements and clicks with the intention of